BBA in Marketing

The importance of Marketing has become more pronounced in recent years because of the emergence of complex global markets, the heightened competition due to the growing sophistication of markets, greater number of players and the dizzying parade of trends.  Companies have become more customer focused.  It is in this context that this major field of study is explored in the classrooms within the framework of strategic planning and company’s vision, mission, values, core competence and objectives.  The student will realize that marketing decisions require an understanding of the other functions in an organization as well as relationship management.  
 
The subjects in this program will expose the student to the critical processes and discipline involved in the planning and implementation of successful marketing programs – from exploring macro and micro environmental factors, customer behavior and using marketing intelligence to support decision making in all the aspects of marketing – market research, market segmentation/targeting, positioning, product pricing,  promotions and distribution decisions.